LOYA is a small brand of professional nail products from Kharkiv, Ukraine. We've been at it since 2015.
Over these 11 years we've spent a ton of time and money on testing, mistakes, and failures, so that in the end we could pick only what actually works: materials that hold for 4 weeks and come off easily during a fill, materials that turn new clients into regulars, because your work holds up.
The whole time, we never chased scale or ad budgets. Instead, we invested in formulas, testing, and the quality of raw materials. We deliberately spend very little on marketing and influencers, because we don't want those costs added to the price of the product. The price you pay is mostly the cost of the material itself. So the price is honest.
Our products are made for nail techs who want to work fast and with minimal effort. People who value their time and look for materials that self-level, don't sting in the lamp, file off easily, and don't eat up extra time during the appointment. And most importantly, materials that won't surprise you a few days later with that "swamp that never cured" feeling and a thread full of "nail techs hitting rock bottom." Our materials don't need special lamps — they cure reliably.
For anyone tired of five hundred shades where "none of them are quite right." Anyone who knows that realistically you only reach for 20-30, depending on the season.
What We Offer
Core lines that cover the whole workflow: bases, tops, builder gels, gel polishes, gel paints and gel webbing, ombre paint, an acrylic system with genuinely great acrylic, magic brushes, and a huge selection of rhinestones.
What's Special About Our Materials, and Why Try Them?
The base self-levels and holds up to 4 weeks with no lifting. We have several types of bases: for gel systems, for gel polish, for pedicures, and for curved/problem nails.
The top coat doesn't yellow, even from turmeric, and keeps its shine right up until your next fill. There are a few versions: thicker, thinner, or with a tacky layer if you prefer.
Gels are a whole category of their own — and a love story for anyone who's tried them. Our liquid gels are a love-at-first-use kind of thing, they're special, definitely worth trying. The classic gels are reliability you can count on: they don't flood, don't sting in the lamp, don't yellow, don't warp, and survive even a slammed door (if only fingers could do the same).
And the gel-jelly holds so well it's like there's a bit of Kharkiv ferroconcrete mixed into the formula — seriously. If you're still looking for a gel for nail repair or rebuilding the nail architecture, this is the first thing you should order, because that's where your love affair with LOYA begins.
We don't have a hundred shades of gels and bases, and that's on purpose. We've put together capsule collections that cover the essentials: every nail tech finds something for them among 10-20 colors, instead of buying bottles that'll sit unopened for a year and get thrown out a few years later.
The magic brushes draw the french manicure line on their own — a lifesaver for anyone who's always struggled with french tips.
One of LOYA's founders is a practicing nail tech herself. She's tested these materials on thousands of clients and knows everything about them: how they behave on day one, in week three, and when a client shows up with hair dye on her hands. Because who better to tell you what these materials are really like than someone who works with them every single day.
Discounted Sets
We look at what clients love most, bundle the popular products into sets, and offer them cheaper than buying separately. Especially handy right now, when every hryvnia counts, prices keep climbing, and service prices for nail techs... not so much.
Payment & Shipping
For your convenience, you can choose whatever payment method works for you: pay online on the website (Monobank or WayForPay), we even accept international cards, so you don't have to think about how to pay — it's all set up for you. You can also pay directly to a business account, or, if you'd rather play it safe, pay cash on delivery at the post office.
Every order matters to us, whether it's worth 100 UAH or 1000. We try to ship the same day. But because of shelling, sometimes shipping happens the next day instead, and we'll tell you honestly rather than stay quiet about it. If you need it urgently, just message us — we'll do everything we can.
We ship via Nova Poshta, Ukrposhta, and onward worldwide, except to Russia and Belarus. By the way, our products have already made it to Europe, the Gulf countries, Israel, and even the US. Because nail techs genuinely love these materials, wherever they're working. And in hot climates our bases hold up too — tested and confirmed, because the climate and requirements are different there.
Get in Touch
Message us on Viber, WhatsApp, Telegram, or Instagram — whatever's easiest for you. We reply fast, because we know: when you need an answer, you need it now, not tomorrow.